When you launched your game, it got great reviews and many first-day adopters. After a while, you notice an increase in your app’s number of inactive users. Which of the following is a way in which you can win your users back?
- Create anonymous accounts, and post comments from these accounts to create a community.
- Change your store listing to include better graphics, and highlight your best ratings.
- Send a notice to your inactive users with an explanation of why you’ll update your app in 30 days.
- Create a custom store listing that targets users who haven’t used your app in the last 30 days.
Explanation:
- Targeted Re-engagement: Custom store listings allow you to tailor your app’s messaging and presentation to specific user segments. By creating a custom listing that speaks directly to inactive users, you can highlight new features, improvements, or incentives that encourage them to return to your app.
- Personalized Approach: This approach acknowledges that inactive users might have specific reasons for disengaging. By addressing their potential concerns or offering them something new, you increase the chances of winning them back.
- Policy Compliance: This strategy aligns with Google Play’s policies, as it focuses on providing relevant and valuable information to users without resorting to deceptive tactics.
The other options are not recommended:
- Anonymous Comments: Creating fake accounts and posting comments violates Google Play’s policies and can damage your app’s reputation.
- Better Graphics and Ratings: While important, these elements might not be enough to re-engage inactive users who need a more compelling reason to return.
- 30-Day Update Notice: This might create anticipation, but it doesn’t address the immediate need to re-engage users who have already lost interest.
The concept of custom store listings is discussed in Chapter Name – Create a Google Play Store listing. While the text doesn’t explicitly mention using custom listings for re-engagement, it emphasizes the ability to tailor store listings to specific target audiences, which supports the idea of using custom listings to target inactive users.