You are designing a mobile web site for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com web site, what should be the primary marketing goal?
- That site users leave positive reviews about products on the site
- To show a price comparison with competitor sites
- That the mobile experience should resemble a good conversation
- To track the products the customer views and the time spent on the site
Explanation:
The correct answer is That the mobile experience should resemble a good conversation. When designing a mobile website like HairCutters.com, the primary marketing goal should be to ensure that the mobile experience feels engaging, intuitive, and conversational for users. This means the design should prioritize user-friendly navigation, clear communication of product information, and interactive elements that guide users seamlessly through their journey on the site. By aiming for a conversational mobile experience, HairCutters.com can enhance user engagement and satisfaction, encouraging visitors to explore products, learn about their benefits, and potentially make purchases. This approach focuses on building rapport with users through thoughtful design and functionality, aligning closely with user expectations and behaviors on mobile devices where ease of use and clarity are paramount. Therefore, creating a mobile experience that resembles a good conversation not only improves usability but also strengthens the brand’s connection with its audience, ultimately driving positive outcomes such as increased conversions and customer loyalty.
Think about website visitors as customers in your local store. You should welcome them and provide the best possible experience.
Behind each click is a real person you want to engage with him. After grabbing visitors’ attention, make sure that engagement, searching, and navigation are as easy as possible. User experience on your website or app should resemble a good conversation.