Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?
- Clicks and revenue increase.
- Conversions and revenue increase.
- Conversions increase while revenue decreases.
- Conversions decrease while revenue increases.
If you want efficiently monitor your website or app performance, you have to measure it. One of the metrics commonly used to compare desktop and mobile performance is a relative mobile conversion rate (rel mCvR).
We calculate it by dividing the mobile conversion rate by desktop conversion rate.
The formula below illustrates how improving mCVR results in increased conversions and revenue.
(clicks x mCvR) x order value = revenue