Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Tia is successful in increasing the mCvR?
- Clicks and average order value decrease.
- Conversions and revenue increase.
- Clicks and revenue increase.
- Clicks and average order value increase.
If you want efficiently monitor your website or app performance, you have to measure it. One of the metrics commonly used to compare desktop and mobile performance is a relative mobile conversion rate (rel mCvR).
We calculate it by dividing the mobile conversion rate by desktop conversion rate
(clicks x mCvR) x order value = revenue
As you can see from the formula, if mCvR increases, conversions, and revenue will also increase.