The marketing team at Shipza consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into Shipza’s mobile site and app experience?
- Because there are still many complex interactions that a user has with a site or app after clicking on an ad
- Because it’ll help them to grow and organize their audience lists to a greater extent
- Because it’ll make sure users to leave positive reviews about Shipza
- Because it’ll help to further improve the click-through rate in their Google Ads account
Thee user journey is complicated and often spreads across multiple platforms.
In the beginning, there is always an idea, intent, or something that triggers an action. After that begins an exploration phase. In this phase, users explore products or services.
Next is the evaluation phase, when users compare various options of different products or services. Very often, users go back and forward between exploration and evaluation phases. That is called “messy middle”.
The last phase is action. In this stage, users take action. It could be a purchase, download, sign-up, or any other.