The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app. What web technology can make a click on a web ad open a page in a mobile app?
- One Tap sign-in
- Progressive web app
- Deep linking
Deep links are a type of link that sends users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy to locate a particular page themselves – significantly improving the user experience.
Deep linking does this by specifying a custom URL scheme (iOS Universal Links) or an intent URL (on Android devices) that opens your app if it’s already installed. Deep links can also be set to direct users to specific events or pages, which could tie into campaigns that you may want to run.