Summer is responsible for leading the testing at SweetFizz. Summer has been using a testing platform for SweetFizz’s app. Why should SweetFizz integrate their testing platform with their app analytics?
- To allow app users to see results of the tests
- To automatically forward relevant data to the Google Ads account
- To give all teams at SweetFizz easier access to the test results
- To quickly and easily identify problem areas
The essential part of every optimization process is gathering relevant and quality data. The more accurate data you have, the better decisions you can make.
Integrating testing platforms with available analytics tools allows identifying problem areas and opportunities faster.
There are multiple testing platforms and tools available. The absolute majority of them integrates well with analytics tools such as Google Analytics.