Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision’s leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?
- Showing the performance statistics of the design team
- Showing a summary breakdown of the Google Ads account
- Showing benchmark data across the competition
- Showing a comparison of performance between the development and marketing teams
If you, as a marketer, have a clear plan on how to increase conversions, it’s easy for executives to calculate cost-per-value and make data-driven decisions.
User-first businesses can be successful only by having support from leadership. If your task is to secure leadership support, consider showing benchmark data, conducting a company-wide audit, or/and presenting case studies.