Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker’s site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?
- Product insights
- Purchase insights
- Data insights
- User insights
Conversion optimization is a never-ending process. You should always monitor, test, and implement changes based on insights you gather.
The most crucial factor is that all decisions you make should focus on data. There are two main groups of insights – quantitive and qualitative.
Quantitive metrics are all relevant data you can gather. Website traffic data in Google Analytics, for example. Qualitative information is feedback from your customers or visitors.
Both types of information are essential for conversion optimization.