Jessie is shopping for her husband’s anniversary present. He loves to go fly fishing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalized user experience?
- Delivering a relevant landing page
- Using known user signals
- Using machine learning
- Google’s One Tap sign-in
According to Google data, 63% of mobile users expect to get information specific to their situation. Personalization has a proven impact on customer behavior and helps to improve marketing and business results.
When using personalization, it’s important to deliver relevant results using known signals and user-given information.
User-given information might include details that the user has saved to an account profile within your website. When users provide information about themselves, they expect that companies will deliver a relevant and more personalized experience.
When using personalization, it’s important to deliver relevant results using known signals and user-given information. Using known signals means using tracked data such as location, time, device.