Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?
- Conversion rates
- Average page views
- Click rates
- Average daily visitors
The vast majority of marketing efforts is nothing more but conversion rate optimization. Conversions are any action your business considers valuable. It could be sales, sign-ups, downloads, or anything else.
Besides, conversions often are measurable and have a defined value. If you, as a marketer, have a clear plan on how to increase conversions, it’s easy for executives to calculate cost-per-value and make data-driven decisions.