Fergie is shopping for her daughter’s birthday present. She loves to play games on her handheld game console. Fergie uses her mobile phone to ask for the nearest electronic game store. Her phone opens up the map application with directions to a nearby location only two minutes away. This is an example of what kind of personalized user experience?
- Using known user signals
- Utilizing location integration
- Google’s One Tap sign-in
- Using given information
According to Google data, 63% of mobile users expect to get information specific to their situation. Personalization has a proven impact on customer behavior and helps to improve marketing and business results.
When using personalization, it’s important to deliver relevant results using known signals and user-given information. Using known signals means using tracked data such as location, time, device.
In this case, an app user’s location is a known user signal.