Daniel manages the Google Ads account for the business, TruckBooks. Daniel focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can TrucksBooks expect to see in their Google Ads account if Daniel is successful in increasing the mCvR?
- Conversions and revenue increase.
- Clicks and revenue decrease.
- Clicks and average order value decrease.
- Clicks and average order value increase.
If you want efficiently monitor your website or app performance, you have to measure it. One of the metrics commonly used to compare desktop and mobile performance is a relative mobile conversion rate (rel mCvR).
We calculate it by dividing the mobile conversion rate by desktop conversion rate.
When mCvR increases, your conversions and revenue alos increases.