Daniel is the lead marketer for PaciﬁcShipping.com, an international freight company. Their dev team has implemented several personalization features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalization features. What Google service can easily test the changes on PaciﬁcShipping.com, an international freight company?
- Data Studio
- Google Analytics 360
- Google Site Testing
- Optimize 360
There are multiple tools available online for testing various aspects of user experience. Improving user experience is a process, not a step. You should develop your strategy and implement continuous testing.
The tools you choose for testing will depend on various factors. Mostly on what exactly you are testing. If you’re testing native apps, you should consider Firebase A/B testing. If you’re optimizing website content, then Google Optimize is one of the tools you can use.