Bob helps to optimize the mobile experience for ArtfulGarden’s website and app. Bob understands that, although mobile devices have constraints that desktops don’t have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?
- Mobile networks always offer consistent speeds.
- Mobile networks are faster than WiFi connections.
- The mobile web remains the most widely used platform.
- The mobile web offers more overall diversity than desktops do.
Times when businesses could afford having only web-focused pages are far behind. In the mobile-first world, a good user experience across various platforms is essential. You can’t ignore all potential customers using your website on mobiles.
According to data, mobile usage is four times that of a desktop. It means that mobiles are by far the most used platform.
However, only half of the conversions happen on mobiles comparing to those on desktops. That’s a lot of missed opportunities.