A website manager sees that the newsletter_signup event is firing correctly. To make this action easier to find and analyze in their standard behavioral reports, they decide to mark it as a key event. What’s the direct benefit of marking this event as key?
- It creates a new, custom event that’s specific to the business.
- It ensures the interaction is processed and stored by the platform.
- It makes the event data available for ad campaign bidding strategies.
- It highlights the event as important for understanding user behavior in standard reports.