Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?
Target Impression Share is an automated bidding strategy that sets bids with the goal of showing your ad on the top of the page. This bidding strategy is focused on visibility. Target Impression Share can be useful for campaigns with brand terms or awareness raising campaigns. By setting a target impression share, you can ensure that your ad is seen by a wider audience. This could greatly impact your brand or product recognition.