What’s a best practice for effectively using Performance Planner?
- Set bids and budgets by using last-click conversions.
- Use Performance Planner on an annual basis.
- Create account-level plans that combine all campaigns.
- Check your plan regularly close to the run date.
Related questions (Google Ads AI-Powered Performance):
Which is regarded to be a best practice for using Performance Planner?
- Setting up an annual forecast at the start of the fiscal year so budgets can be created accordingly
- Coming up with month-by-month plans in the tool and regularly viewing updated forecasts
- Using Performance Planner more during non-seasonal periods, as these are the periods when data is most accurate.
- Viewing forecasts on a year-to-year basis, since sales data during peak seasonal periods is typically higher
What’s a best practice when using Performance Planner?
- Looking at forecasts on a year-by-year basis, since sales data tends to be higher during an industry’s peak seasonal period.
- Utilizing Performance Planner the most during non-seasonal periods, since these are the time when data is most accurate.
- Developing month-by-month plans in the tool and viewing updated forecasts routinely
- Creating an annual forecast at the beginning of the fiscal year in order to determine budgets
Which of the following is considered a best practice when using Performance Planner?
- When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.
- Check in on forecasts on an annual basis, as data can be skewed when it’s close to an industry’s peak seasonal period.
- Use Performance Planner most during non-seasonal periods, as data may be less accurate in times of change.
- For maximum impact, create an annual forecast at the start of the fiscal year to determine budgets.