A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month.
Which type of automated bidding strategy best aligns to the owner’s campaign goal?
With the Maximize clicks automated bid strategy, Google Ads sets your bids to help get as many clicks as possible within your budget. This can be a great way to get more traffic to your site, but it’s important to note that you may end up paying more per click than you would with other bid strategies. That’s why it’s often a good idea to set a maximum CPC (cost per click) when using this strategy. That way, you can control the maximum amount you’re willing to pay for each click. If you don’t enter a maximum CPC bid limit, Google Ads will adjust your bids to try to get you as many clicks as possible while spending your budget.