A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night.
Which setting could help the owners achieve these goals?
With ad scheduling feature, you can specify when you want your ads to show- such as during business hours or on certain days of the week. This way, you aren’t paying for ads that run when you can’t handle customer inquiries. You can also use the ad scheduling to set bid adjustments. This means that you can increase or decrease your bids for specific days and times. For example, you may want to increase your bids on weekends when more people are online shopping.
In this case, ad scheduling is a right approach to target people in the middle of the night for emergency plumbing services.