Implementing foundational measurement and audience solutions is key to taking advantage of the AI opportunity. What three best practices comprise Google Ads AI essentials to deliver long-term performance for your business? Select three answers.
- Implement third-party cookies.
- Measure and attribute conversions accurately.
- Build a foundational ads infrastructure.
- Develop and test new bid strategies.
- Engage with relevant customers.
Explanation:
The three selected answers are correct because they represent the foundational pillars of Google’s “AI Essentials” framework, which focuses on fueling machine learning with high-quality data. Measuring and attributing conversions accurately ensures that AI models have the precise feedback loops necessary to understand which actions drive value, while building a foundational ads infrastructure (such as implementing sitewide tagging and enhanced conversions) provides the privacy-safe, first-party data pipeline required for these models to function effectively. Finally, developing and testing new bid strategies, particularly Smart Bidding, allows the AI to optimize in real-time based on those data signals, shifting the focus from manual maintenance to long-term performance growth.