Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
- Location
- Postal code
- Occupation
- Age
- Gender
Explanation:
The correct answers are **’Age’** and **’Gender.’** Demographic targeting in Google Display Ads allows advertisers like Felix to refine their audience targeting based on specific demographic characteristics. Age targeting enables advertisers to display their ads to users within certain age ranges, helping them reach audiences that are most likely to be interested in their products or services based on their life stage or preferences. Gender targeting allows advertisers to tailor their ad messaging and creative assets to resonate with specific genders, ensuring that their ads are more relevant and appealing to their target audience. By leveraging demographic targeting based on age and gender, Felix can effectively narrow down his audience to reach users who are more likely to be interested in his offerings, improving the efficiency and effectiveness of his Google Display Ads campaigns. This targeted approach helps Felix optimize his advertising budget by focusing his efforts on reaching the most relevant audience segments, ultimately driving higher engagement, conversions, and return on investment for his advertising campaigns. Therefore, age and gender are two types of data included in demographic targeting, providing advertisers with valuable options to refine their audience targeting and enhance the performance of their Display Ads campaigns.