Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
- Influence consideration
- Increase clicks
- Drive action
- Build awareness
Explanation:
The correct answer is **’Drive action.’** Claire most likely decided on remarketing for her Google Display campaign to drive action. Remarketing allows advertisers to target users who have previously interacted with their website or mobile app but have not completed a desired action, such as making a purchase or signing up for a service. By retargeting these users with relevant ads as they browse other websites or use other apps within the Google Display Network, Claire aims to re-engage them and encourage them to take the desired action, thus driving conversions and increasing the effectiveness of her advertising efforts. Remarketing is particularly effective in nudging potential customers who have already shown interest in her products or services, helping to overcome any barriers to conversion and ultimately leading to a higher likelihood of action. Therefore, selecting remarketing aligns with Claire’s goal of driving specific actions from users who have previously interacted with her website or mobile app, making it the most likely reason for her decision.