Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
- In-Market audiences
- Custom Affinity audiences
- Similar Audiences
- Remarketing
Explanation:
The correct answer is **Remarketing**. Remarketing allows Cassandra to customize her Google Display Ads based on how potential customers previously engaged with her website. This option targets users who have already visited her site or interacted with her content in some way, such as browsing specific product pages or adding items to their cart but not completing a purchase. By tailoring ads to these past interactions, remarketing enables Cassandra to reconnect with these users and remind them of products or services they showed interest in, thereby increasing the likelihood of conversion. It’s an effective strategy for re-engaging with potential customers who are already familiar with her brand or offerings, helping to drive them back to her website and ultimately boosting her conversion rates and sales revenue.