You’re working on a non-guaranteed deal, and your colleague recommends bidding 20% higher than the floor price. In which situation would you consider doing this?

You’re working on a non-guaranteed deal, and your colleague recommends bidding 20% higher than the floor price. In which situation would you consider doing this?

 

• You want to guarantee a fixed number of impressions.
• You want to apply frequency management to your deal.
• You’re working across multiple publishers within a deal.
• You’re paying in different currencies for a global ad campaign.