You’re running a campaign for your client’s shapewear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice one of these deals recently passed on 10,000 bid requests. How will this affect your campaign?
- You’re now able to decrease your campaign’s unique reach.
- You’re now able to increase ad exposure to the same users.
- You can now reinvest your budget to reach new users.
- You can now decrease impressions in certain regions.