You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the ﬂexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?
- Open Auction Deal or Private Auction Deal
- Programmatic Guaranteed Deal or Preferred Deal
- Private Auction Deal or Preferred Deal
- Open Auction Deal or Programmatic Guaranteed Deal