A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the ﬂexibility of backing out of the deal if weather conditions aren’t optimal near launch day. Which deal types will meet their requirements?
- Open Auction Deal or Programmatic Guaranteed Deal
- Open Auction Deal or Private Auction Deal
- Private Auction Deal or Preferred Deal
- Programmatic Guaranteed Deal or Preferred Deal