A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?
- Within their campaign settings
- Within their line item settings
- Within their insertion order settings
- Within their specific audience settings
or
- Within the specific audience settings
- Within their insertion order settings
- Within their line item settings
- Within their campaign settings
Explanation:
To manage the frequency of the ad specifically for the audience of party planners, the flower shop should set up frequency
management within their specific audience settings in Display & Video 360. This ensures that members of the targeted audience,
party planners in this case, do not see the ad more than the desired frequency of twice a month. By configuring frequency settings
at the audience level, advertisers can tailor the ad exposure to match the preferences and engagement goals for each specific
audience segment, providing a more customized and effective advertising experience.