What is the most important role of a content marketer?
- Conducting competitor research and discovering new trending topics
- Retargeting and remarketing, which means pushing ads to people who have already expressed interest in a website, product, or service
- All of the listed roles are equally important
- Running A/B tests with different content messaging to determine what sticks for users and helps them convert
- Creating compelling and relevant blog posts, advertisements, website copy, and other branded messaging