In what situation would you use the video impressions or video starts metric from Campaign Manager 360?
- Your lawncare client is opening a franchise in a new region. They’re running a video ad and want to determine how many impressions their video ad received.
- Your glassware client is kicking off a video campaign for their new line of tumblers. From this campaign, they’d like to find out how many people watched watched to the midpoint of the video ad.
- You’re working with a new carpentry business client starting a new video ad campaign. Your client wants to figure out how many people have watched to the third quartile of their ad.
- You’re working with a regional car wash chain. They’ve included video ads in their campaign and would like to know how many people have watched the video in full.
Explanation:
**Your lawncare client is opening a franchise in a new region. They’re running a video ad and want to determine how many impressions their video ad received** because the video impressions metric measures the total number of times the video ad was displayed to users, regardless of whether it was watched in full. This information is crucial for your client to understand the reach of their video campaign in the new region, helping them assess brand visibility and awareness as they launch their franchise. Monitoring impressions provides insights into how many potential customers were exposed to the ad, which is essential for evaluating the initial impact of the advertising effort.