In order to register in Amazon Brand Registry, a selling partner must have which of the following?
- An active registered brand name, trademark, and the associated government-registered trademark number.
- A product listed on Amazon.com for over 90 days.
- An ASIN that is sold, manufactured and distributed globally.
Explanation:
**An active registered brand name, trademark, and the associated government-registered trademark number** is the correct answer because, in order to register in Amazon Brand Registry, a selling partner must have a legally recognized and registered brand name and trademark, along with the corresponding government-issued trademark number. This ensures that the brand is protected and that the seller has the legal right to manage the brand’s representation on Amazon. The Brand Registry program is designed to help sellers safeguard their intellectual property, prevent counterfeit products, and gain more control over product listings and branding. Without a registered trademark, a seller cannot register in the Brand Registry program, making this a crucial requirement for participation.