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Home » Amazon Marketing Cloud Certification Answers » Developers can access AMC APIs via the Amazon Ads API gateway.

Developers can access AMC APIs via the Amazon Ads API gateway.

By vmartinez

Developers can access AMC APIs via the Amazon Ads API gateway.

  • True
  • False

 

Explanation:

The correct answer is **Audiences cannot be configured to refresh** because once an audience is created in Amazon Marketing Cloud (AMC), it cannot be automatically refreshed or updated on a regular basis. Audiences are typically created using SQL logic based on data and segmentation criteria, and while the audience can be redefined or modified by running new queries, there is no built-in functionality to automatically refresh the audience over time. The other statements are true: audiences in AMC must exceed 2,000 records to be valid for use, they cannot be directly modified once created, and they are created using SQL logic to define the user segments based on specific data criteria. Therefore, the false statement is about the inability to configure audience refreshes.

 

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      • Sales Software
      • Revenue Operations
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      • Contextual Marketing
      • Frictionless Sales
      • Growth Driven Design
      • Inbound Marketing Optimization
      • Inbound Sales
      • Reporting
      • CMS for Developers
      • CMS for Developers II
      • Digital Advertising
      • Marketing Software
      • Sales Enablement
      • Social Media
      • Sales Management
      • Integrating With HubSpot I: Foundations
      • Social Media Marketing
      • Social Media Marketing Certification II
      • SEO
      • SEO II
      • Email Marketing (Actual)
      • Sales Hub Software
      • Content hub for marketers
      • Marketing Hub Software
      • Email Marketing Software
      • Partner Demo
      • Selling Sales Services
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      • Delivering Sales Services
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