Is it a best practice to select multiple private marketplace deals on the same line item?

 

Is it a best practice to select multiple private marketplace deals on the same line item?

 

• Yes. You should group all deals into a single line since it saves time.
• No. You should separate deals into their own line items. Deals can have varying floors which can require customized settings for each line item.
• Yes. Amazon DSP will know the specific bid settings for the various deals running on the same line item.