You can use negative keyword targeting for your Sponsored Display campaigns.
- True
- False
Explanation:
The statement “You can use negative keyword targeting for your Sponsored Display campaigns” is false because:
-
Sponsored Display campaigns on Amazon do not support negative keyword targeting.
-
Negative keywords — which are used to exclude certain search terms so your ads don’t appear for irrelevant searches — are only available for Sponsored Products and Sponsored Brands campaigns.
-
Sponsored Display uses audience and product targeting, not keyword targeting, so negative keywords aren’t applicable.
In short: Sponsored Display = no keyword or negative keyword targeting → that’s why the statement is false.