Mateo’s cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?
- Broad match
- Exact match
- Phrase match
Explanation:
The correct answer is ‘**Exact match**.’ If Mateo’s cleaning product campaign has a lot of clicks and customer visits to the detail pages but is experiencing low conversions, switching to an Exact match keyword strategy could help. Exact match allows his ads to appear only when users search for the exact keyword or very close variations. This can increase the relevance of the traffic being directed to the product page, as users are searching specifically for the product or related terms, which is more likely to result in higher conversion rates. By using Exact match, Mateo can ensure that his ads target customers with a clear intent to purchase, reducing wasteful clicks and improving the likelihood of conversions. In contrast, Phrase match and Broad match can result in less targeted traffic, which may not convert as effectively.