Marco is interested in tracking when people who were shown an ad and didn’t click on it, but still went on to purchase at a later date. Using which feature in the Microsoft Audience Network can Marco track this?
Select one option.
- Segment functionality
- View through conversions
- Publisher website report
- The dimensions tab
Explanation: The feature in the Microsoft Audience Network that Marco can use to track when people who were shown an ad but didn’t click on it still went on to purchase at a later date is View through conversions. This option is correct because view-through conversions enable advertisers to track and attribute conversions to users who were exposed to their ads but did not click on them immediately. With view-through conversions, Marco can gain insights into the effectiveness of his ad campaigns in influencing purchase decisions, even if users did not directly interact with the ads by clicking on them. By measuring the impact of ad impressions on subsequent conversions, Marco can better understand the full customer journey and the role that display advertising plays in driving conversions within the Microsoft Advertising Native & Display context. Conversely, the dimensions tab, publisher website report, and segment functionality do not specifically address tracking view-through conversions or attributing conversions to users who were exposed to ads but did not click on them, making them less relevant for Marco’s tracking needs in this scenario. Therefore, leveraging view-through conversions enables Marco to gain valuable insights into the effectiveness of his ad campaigns and optimize his advertising strategies to drive better results and ROI.