Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads’ position?
- Increase her bids
- Rename her campaigns and ad groups
- Improve the click-through rate by improving her ad copy
- Improve her ad relevance
Explanation: To improve her ads’ position on the search engine results page, Maria could increase her bids, improve her ad relevance, and improve the click-through rate by improving her ad copy. Increasing bids can help Maria compete more effectively in ad auctions and secure higher ad placements, especially if her competitors are bidding aggressively for similar keywords. Improving ad relevance involves optimizing ad content to closely match the user’s search intent and the keywords being targeted, which can positively impact ad quality scores and ad rankings. Additionally, enhancing the click-through rate by refining ad copy can encourage more users to click on Maria’s ads when they appear in search results, signaling to the search engine that her ads are relevant and engaging for users, thereby potentially leading to higher ad positions. Conversely, renaming campaigns and ad groups may have little to no impact on ad positions and is not directly related to optimizing ad performance or improving rankings on the search engine results page. Therefore, focusing on increasing bids, improving ad relevance, and enhancing click-through rates through ad copy improvements are the most effective strategies for Maria to improve her ads’ position in search results.