What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
- Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
- Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
- Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
- Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
Explanation:
Shopping ads offer two crucial avenues for retailers to connect with potential shoppers. Firstly, **Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad**. By presenting essential information upfront, such as the product name, price, and image, retailers can capture the attention of potential shoppers and entice them to explore further. Secondly, **Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page**. This increased visibility enhances the likelihood of a potential shopper encountering the retailer’s products multiple times during their search, thereby reinforcing brand awareness and potentially leading to a higher click-through rate and conversion rate. In essence, these two functionalities of Shopping ads not only facilitate better brand visibility and awareness but also ensure that retailers have multiple touchpoints to engage with potential shoppers, ultimately driving traffic and sales.
Maybe you want to search about: