If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?
- Target Return On Ad Spend (tROAS)
- Enhanced CPC
- Maximize Clicks
- Manual Max CPC
Related question:
Explanation:
Performance Max campaigns offer two optional secondary bid strategies to accompany the primary Maximize Conversion Value bid strategy: CPA target and tROAS. Among them, Target Return On Ad Spend (tROAS) is specifically designed to achieve maximum conversion value, set at a determined return on ad spend. The added advantage of tROAS is its capacity to integrate offline performance metrics, such as store visits, thus encompassing an omnichannel approach to performance evaluation.