How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
- Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
- Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
- Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
- Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business.
Explanation:
The selected answers are: **Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page** and **Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad**. These options accurately depict how Shopping ads facilitate retailers in connecting with potential shoppers effectively. Firstly, by allowing multiple Shopping ads or a combination of Shopping ads and text ads from the same retailer to appear in a single search, Shopping ads increase the retailer’s visibility and presence on the search results page, increasing the likelihood of capturing the attention of potential shoppers. This expanded presence enhances brand awareness and drives traffic to the retailer’s website, ultimately increasing the opportunity for conversions and sales. Secondly, Shopping ads enable retailers to showcase their brand by prominently displaying essential product information such as the product name, price, and image directly in the ad. This allows shoppers to gain a quick and comprehensive understanding of the product before even clicking on the ad, helping them make informed purchase decisions and increasing the likelihood of engagement and conversion. Therefore, selecting **Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search** and **Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad** accurately reflects how Shopping ads serve as effective tools for retailers to connect with potential shoppers and drive engagement and sales.