Home » Amazon DSP Advanced Certification Answers » Which auction type is a digital buying model where the highest bidder above the floor price wins the auction, and pays exactly the amount they bid?

Which auction type is a digital buying model where the highest bidder above the floor price wins the auction, and pays exactly the amount they bid?

By vmartinez

First-price auction
Second-price auction
Third-price auction

Which auction type is a digital buying model where the highest bidder above the floor price wins the auction, and pays exactly the amount they bid?

Related content

Related questions: