If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid optimization models,” what happens?

 

If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid optimization models,” what happens?

 

• The Amazon DSP will adjust bids based on the likelihood of conversion.
• The Amazon DSP will bid the max bid for all impressions.
• The Amazon DSP will adjust bids to ensure the campaign delivers the full budget.
• The Amazon DSP will bid the base bid for all impressions.