True or false: An organic marketing strategy is reliant on your followers, while social media advertising allows you to target new audiences.
True
False
Explanation: The correct answer is True. An organic marketing strategy primarily relies on building and engaging with an existing audience, typically comprised of followers or subscribers on various platforms such as social media, email lists, or website visitors. Organic marketing efforts focus on creating valuable content, fostering relationships, and leveraging word-of-mouth to attract and retain customers. In contrast, social media advertising enables businesses to target and reach new audiences beyond their existing follower base through paid promotions and sponsored content. By leveraging advanced targeting options provided by social media platforms, advertisers can define specific demographics, interests, behaviors, and other criteria to reach potential customers who may not be already familiar with their brand. Therefore, while organic marketing focuses on nurturing existing relationships, social media advertising provides opportunities to expand reach and engage with new audiences, making the statement true.