True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.
True
False
Explanation: The correct answer is False. Quality Score is not an algorithm that evaluates spelling and grammar in search ads. Instead, it is a metric used by platforms like Google Ads to measure the relevance and quality of your ads and keywords concerning the user’s search query. Quality Score is primarily based on factors such as the click-through rate (CTR) of your ad, the relevance of your ad copy to the search query, the quality and relevance of the landing page, and the historical performance of your account. This metric helps search engines determine the placement of your ads and the cost-per-click (CPC) you’ll pay for each click. While it’s essential to ensure that your ad copy is clear, concise, and free of spelling or grammar errors to maintain a positive user experience, Quality Score specifically focuses on the relevance and performance of your ads and landing pages in relation to the user’s search intent. Therefore, the statement ‘Quality Score is an algorithm that scores each of your search ads on spelling and grammar’ is false.