What statement correctly describes the difference between Display & Video 360 blocklists and sensitive categories?
Unlike sensitive categories, blocklists can’t be modified.
Unlike blocklists, sensitive categories don’t cause limitations to the number of available impressions when applied.
Unlike blocklists, sensitive categories can’t be modified.
Unlike sensitive categories, blocklists don’t cause limitations to the number of available impressions when applied.
Explanation:
You can modify a blocklist, but you can’t modify sensitive categories. In Display & Video 360, the distinction between
blocklists and sensitive categories lies in their modifiability. A blocklist allows advertisers to customize and modify the list of
websites or content they want to exclude from their ad placements, providing flexibility in targeting and brand safety. On the other
hand, sensitive categories are predefined categories that limit ad serving based on content, and once applied, they cannot be
modified by the advertiser. Understanding this difference is crucial for advertisers to effectively manage where their ads appear and
uphold brand safety while maintaining the ability to adjust blocklists as needed.
Related questions:
What statement describes the difference between blocklists and sensitive categories in Display & Video 360?
- Applying a blocklist limits the number of available impressions, but applying sensitive categories doesn’t cause any limitations.
- You can modify sensitive categories, but can’t modify a blocklist.
- You can modify a blocklist, but can’t modify sensitive categories.
- Applying sensitive categories limits the number of available impressions, but applying a blocklist doesn’t cause any limitations.
Which statement correctly describes the difference between blocklists and sensitive categories?
- Unlike sensitive categories, blocklists can’t be modified.
- Unlike blocklists, sensitive categories don’t cause limitations to the number of available impressions when applied.
- Unlike sensitive categories, blocklists don’t cause limitations to the number of available impressions when applied.
- Unlike blocklists, sensitive categories can’t be modified.