True or False? This is an example of a person in the decision stage of their buyer’s journey. // Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with obedience and anxiety when approaching new dogs. They’re looking for a local dog trainer that provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to compare local dog trainers.
- True
- False
Explanation: True. The scenario described depicts a person in the decision stage of their buyer’s journey. Dog-owner Dia has already identified their problem (struggling to walk their dog due to obedience issues and anxiety), and they are actively seeking a solution by looking for a local dog trainer. In this stage, the buyer is evaluating different options and considering which solution will best meet their needs. Dia’s use of Yelp to compare local dog trainers indicates that they are researching specific providers and assessing their suitability for addressing their dog’s obedience and anxiety issues. This aligns with the decision stage, where the buyer is narrowing down their choices and determining the best course of action. Therefore, the statement is true.