A user interacts with a TikTok ad and then converts via a Google Search ad. If a specialist wants to make sure the $500 revenue from this sale isn’t counted twice in their holistic source of truth report, what must be true about the setup?
- The social platform must be given Admin access to the Campaign Manager 360 Floodlight configuration tab.
- The TikTok interaction must be tracked via a Campaign Manager 360 tracking ad to allow cross-channel deduplication.
- The conversion must be recorded as a counter activity rather than a sales activity.
- The TikTok ad must be served directly through the Campaign Manager 360 proprietary ad server (DSPs).
Explanation
A tracking ad records paid media interactions that are not served directly through the Campaign Manager 360 ad server. Once that touchpoint is captured, Floodlight can match the later purchase to eligible clicks or impressions within the conversion window. Campaign Manager 360 attribution can then assign revenue through one reporting framework instead of allowing separate platforms to claim the same sale independently. This setup is required for cross-channel deduplication when social and search interactions are part of the same conversion path.
Why the other options are incorrect
Direct ad serving is not required when a third-party platform can be measured with a tracking ad.
Counter activity measures non-sales actions and would not preserve the $500 transaction revenue.
Admin access does not create ad interaction records for Campaign Manager 360 attribution.
Source for verification
https://support.google.com/campaignmanager/answer/3027419?hl=en
https://support.google.com/campaignmanager/answer/2823400?hl=en