A fitness brand wants to track how many unique users visit their new member landing page during a 30-day campaign. Which Floodlight counting method should be selected to make sure each visitor is only counted once, no matter how many times they return?
- Counter – Standard
- Sales – Items sold
- Counter – Unique
- Sales – Transactions
Explanation
A counter activity is used for non-monetary actions such as a visit to a landing page. The unique counting method counts only the first conversion for each unique user within the defined daily counting logic. This prevents repeat visits from the same user from inflating visit-based conversion totals. It is appropriate when the goal is measuring distinct visitor activity rather than total page loads or sales value.
Why the other options are incorrect
Sales – Items sold measures item quantity and revenue for purchase activity, not unique landing page visits.
Sales – Transactions measures sales events and revenue, not non-monetary visitor activity.
Counter – Standard counts every conversion and can include repeat visits from the same user.
Source for verification
https://support.google.com/campaignmanager/answer/2823400