A culinary school is negotiating for high-visibility inventory on a local newspaper’s homepage. They require a fixed price but want the flexibility to decline the impressions if a better opportunity arises. Which transaction type supports this non-binding agreement?
- Programmatic Guaranteed
- Traditional reservation
- Preferred Deal
- Private auction
Explanation
A Preferred Deal in Display & Video 360 is a non-guaranteed fixed deal, which means the CPM is fixed but the inventory is not guaranteed in advance. Google separates this deal type from Programmatic Guaranteed, where terms are agreed up front as a guaranteed deal. Because the arrangement is fixed-price but non-guaranteed, it supports first access at a set rate without committing the buyer to take a guaranteed volume. That matches a non-binding setup where the buyer wants pricing certainty while keeping flexibility. Google Help+2
Why the other options are incorrect
Programmatic Guaranteed is a guaranteed deal with terms agreed up front, so it does not provide the same non-binding flexibility. Google Help+1
Traditional reservation is not the Display & Video 360 transaction type that represents a fixed-price, non-guaranteed programmatic agreement. Google Help+1
Private auction is a non-guaranteed auction, so pricing is bid-based rather than fixed. Google Help
Source for verification
https://support.google.com/displayvideo/answer/7243138?hl=en
https://support.google.com/displayvideo/answer/3423616?hl=en